1. Write for your audience. If in doubt about your readers’ background, always write for the least informed.
2. Decide on the purpose of your writing. An essay, a thesis, or a grant application may have elements in common but vary greatly in purpose. Keep this in mind and write accordingly.
3. Nail down your message. What are you trying to say? and also: Are you saying it?
4. They say “Content is king”… but structure is the secret that holds it together. Fix the structure first. Only then start drafting your content.
5. Favour active voice over passive: it takes less time to process.
6. Keep subject and verb close together. Don’t make your reader hang out there in waiting.
7. Choose words carefully. Do they express the exact meeting you want them to convey?
8. Use verbs, not nouns. They are more powerful to carry your sentence forward.
9. Omit useless words. Sometimes, less is more.
10. Make lists parallel by keeping the same grammatical form for each of its items.
11. Vary the length of your sentences. It makes for more interesting reading.
12. Punctuation exists for a reason. Use it properly.
13. Grammar matters. Make sure
its it’s correct!
Ready to put in practice some of these strategies? Let me know how it goes by leaving a comment below.
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